The site use do be an old paint factory, that was built to serve the surrounding areas of New Brighton, Bethelsdorp, Algoa Park, Kwazekele, Soweto-on-sea, Zwide, Kwadwesi, Masibulele, Kwaford and Struandale. It is also close to major facilities, including the Nelson Mandela Metropolitan University Missionvale Campus, the Eastern Cape Training Centre and the Dora Nginza Hospital. The emphasis was for the design to enhance the experience of the pedestrian and patrons would occupy the walkways and entrances between the existing buildings into pleasant retail malls. The building is expressed to a very active Uitenhage road, resulting in visible entrances and parking.
